E-Commerce Day 2023 in Cologne: A preview of Kaufland's trade fair

It will soon be that time again - on Friday, May 5, 2023, the trade fair organized by Kaufland will take place. Bringing together digital professionals and experts from around the world, the industry gathering promises to be an enlightening experience. Kaufland is excited to host this event for both seasoned professionals and newcomers looking to expand their knowledge of e-commerce. With keynotes from AI experts, marketing gurus and omni-channel management leaders, attendees will receive information on the latest trends in e-commerce.

What does e-Commerce Day feature?

The e-Commerce Day 2023 is the industry meeting place for everything to do with digital marketing and e-Commerce. Numerous well-known exhibitors, such as online retailers, manufacturers, distributors, e-commerce service providers and store operators will present their products at the e-Commerce Day in Cologne and provide information about innovative e-commerce strategies, the latest trends and current developments in online commerce. From newcomers to the industry to e-Commerce professionals and other interested parties, more than 30 exciting presentations will provide a wealth of insider tips, expert advice and ideas for your own business.

The event also offers the opportunity for workshops and interactive activities - perfect for anyone who wants to learn more about this constantly evolving field. An attractive supporting program and an after-show party, where you will have ample opportunity for networking, round off the offerings of the e-Commerce Day in Cologne.

• Exhibitor

From shipping experts to packaging specialists, from marketing agencies to merchandise management providers, this year's exhibitors offer a range of services and products that represent the status quo of online retailing.

At the exhibitor booths, visitors will have the opportunity to ask questions and learn about the latest trends in online retailing. With their expertise and industry knowledge, exhibitors provide valuable insights on how to improve retail businesses. In addition, with its numerous networking opportunities, the show is a great way to meet people with similar interests in e-commerce and make new contacts.

• Lecturers

Visitors will have the chance to gain insider tips, expert advice and inspiration for their own ventures in online commerce at more than 30 exciting specialist presentations. From Ralf Rangnick, coach of the Austrian national soccer team, to Hanna Hillnhütter, legal editor at Händlerbund Management AG, there is sure to be something for everyone. In addition, visitors will have the opportunity to learn from seasoned professionals on product data, pricing strategies and marketing best practices.

• Masterclasses

Kaufland's Masterclasses include 45-minute working workshops that go beyond presentations to provide in-depth knowledge. Retailers have the opportunity to learn more about our systems and how they can increase in-store sales with a few simple steps. In addition, product data teams reveal valuable tips on how attendees can use AI technology to create smart and efficient variants. 

• Networking

But it's not just about the knowledge visitors will gain, it's also about networking with other attendees and exhibitors. You will have the opportunity to meet up-and-coming entrepreneurs as well as established names in e-commerce. With over 100 exhibitors from a variety of sectors, there will be plenty of opportunities for valuable insight and collaboration.