Today, May 5, 2023, Kaufland E-Commerce Day will once again take place - a day full of exciting events and activities that will inspire everyone who wants to be a part of digitalization. You can expect exciting presentations from top industry leaders, valuable workshops and discussion panels where the latest trends in the e-commerce sector will be discussed. With this event, you'll have access to all the resources you need to optimize your business.
Speakers will share their knowledge of the key players in eCommerce in over 30 expert presentations on three speaker stages. Attendees can learn from industry leaders, discover new trends, and make valuable contacts that can help drive their business forward.
"Status in retail - and how retailers ideally navigate"
Miriam Strasmann, Head of Industry at Google, is an expert on the current state of the retail industry and how retailers can successfully navigate it. Drawing on her extensive knowledge and experience, Strasmann's presentation will provide business owners with valuable insights and strategies for creating a long-term market advantage in online retail. To build a better understanding of how the retail industry is evolving, Strasmann advises retailers to focus on creating a seamless online and offline shopping experience for customers and leveraging data to understand their needs and preferences.
Furthermore, she addresses the use of current technologies such as artificial intelligence and machine learning in her presentation , to personalize the customer experience and optimize advertising strategies. By staying abreast of industry trends and adapting to the changing landscape, retailers can succeed in today's competitive marketplace.
"Future of Retail - 5 Theses on the Future of Retail"
Dr. Kai Hudetz from ECC Cologne, a leading research institute for retail and e-commerce, predicts that the future of retail will be strongly shaped by digitization and technology. In his opinion, retailers must embrace new technologies such as artificial intelligence, virtual reality and chatbots in order to remain competitive in the market. In addition, he believes retailers will need to adopt an omnichannel approach, where customers can seamlessly move between online and offline channels. This approach will enable retailers to provide a personalized shopping experience, which is becoming increasingly important to consumers. Overall, Dr. Hudetz's findings provide valuable guidance for retailers struggling to navigate the rapidly changing retail landscape.
"How to create transparency in search engine marketing for a global player"
Lara Marie Massmann and Sebastian Rechenberg are experts in the field of search engine marketing, and as speakers at this year's eCommerce Day, they share their insights on how to create transparency in this area for a global player. Transparency is important to build trust with customers and to ensure that marketing efforts are aligned with the company's values and goals.
In their presentation, one of the topics they address for transparency in search marketing is the use of analytics tools to track and measure the success of marketing campaigns and adjust strategies accordingly. This strategy enables eCommerce retailers to build their online presence and create lasting relationships with their customers.
"Top 150 online marketplaces in Europe - from relevance to dominance"
In his presentation, Oliver Prothmann, President of Bundesverband Onlinehandel, will provide insights into the top 150 online marketplaces in Europe. By highlighting the competition among online marketplaces in e-commerce, Prothmann will help entrepreneurs of the presentation better understand which marketplaces are most relevant to their products, focus their efforts on these platforms, and as a result, maximize their revenue potential.
Other speakers from Meta/Facebook, Google, the German E-Commerce and Distance Selling Trade Association (BVOH), and the German E-Commerce and Distance Selling Trade Association (BEVH), among others, will round out the social program and speak on topics such as artificial intelligence, SEO, brand building in e-commerce, sustainability, and automation.
And after a long day of learning, you can sit back and enjoy the after-show party, where you can expand your contacts even further.
Event dates
Friday, May 5, 2023
RheinEnergieSTADION
Aachener Str. 999
50933 Cologne
9:00 a.m. to 6:00 p.m.