oraya at Euroshop 2023: How does oraya provide retailers with market advantages?

• Price optimization
• Assortment design
• Market transparency

We are experiencing rapid growth in e-commerce, whether it is between businesses and consumers, or  at the enterprise level. Sales in the B2C e-commerce market were a whopping 86.7 billion euros across Germany in 2021 and grew by around 19 percent the following year. This is redefining the way we do business online. As e-commerce continues to expand, so does the complexity of economic relationships for merchants, reinforcing in many B2B buyers the desire to have easier access to pricing and product information.

To remain competitive under the new challenges, oraya offers focused software products that cover a large number of use cases:

Completely digital solutions for price management

Do you know who offers your products on which marketplace and at which price? Monitoring the competition is recommended for every retailer. At a glance, our software solution provides you with clear information on price developments at the level of individual items, shopping carts, or entire product ranges.

Using our Copio Analytics software solution, our customer in the furniture sector was able to gain this transparency and then recalculate prices in shorter iterations for a selected range of products. As a result, after three months, sales increased by 270% and margins by 80%.

Direct comparison of the own merchandise to the competition

Companies with extensive product ranges spread across various product segments typically have a large number of dedicated competitors. This presents them with the challenge of adequately taking competitive prices and information into account in their pricing. With copio analytics, oraya provides you with comprehensive analysis functions to evaluate data and support you in taking action.

Through our targeted data evaluation of market trends, we managed to provide our customers in the food retail sector with a comprehensive data bank with which they were able to profoundly reassess  their digitalization strategy.

Extensive analysis functions thanks to Copio Analytics

Oraya provides its cooperation partners with its web application tool, which stores competitor product prices in individual databases in an up-to-date, validatable and effective manner. The high-performance data matching algorithm supports you in assigning the products to be under comparison so that the price comparison can be carried out quickly and clearly.

With our expertise from over 8 years as one of the market leading providers of market intelligence software and numerous international projects with leading retailers and manufacturers from a wide range of business sectors, Oraya offers automated collection and structured provision of online market information.

Visit us soon at Euroshop in Hall 7, Booth C04 from February 26 to March 2, 2023. Make an appointment for a personal consultation and get the answers you need from our team of experts.