Assortment check of your own B2B customers: Assortment, trends, availability

It is important for manufacturers to keep an eye on the product range of their B2B customers. After all, if manufacturers know what products their customers offer, they can tailor their own products and services to these specific needs. This helps build stronger customer relationships and can lead to higher customer loyalty and satisfaction. 

In the context described, our contribution is aimed at manufacturers who want to gain a comprehensive overview of which products are being sold by their B2B customers, how trends in the product range are developing, and what opportunities exist for expanding their own product offering. Aspects such as availability and market developments play a decisive role here.

What is the assortment check about?

An assortment audit is a process in which manufacturers analyze their B2B customers (distributors) to gain a comprehensive view of the products they offer. This audit involves analyzing the full range of products sold by distributors to gain insight into the types of products, their variants, and the frequency with which they are listed.

By conducting a thorough assortment audit, manufacturers can not only understand the breadth and depth of their customers' assortments, but also identify trends and shifts in product demand. This information is highly valuable as it helps manufacturers adjust their production and supply chain accordingly to address current market needs.

However, assortment auditing goes beyond a mere overview of the product range. It also includes analysis of product data, seasonal variations and other relevant factors that help shape an effective product strategy. With these insights, manufacturers can make informed decisions about which products to continue to maintain, optimize, expand, or possibly remove from the assortment for their retailers.

Why is knowledge of the customer's range important?

Knowing about customer assortments is crucial for manufacturers to specifically address the needs of their target group and adapt their product strategy accordingly. When manufacturers have an accurate understanding of what products their B2B customers are selling, they can develop tailored solutions to meet the specific needs of those customers.

With in-depth knowledge of customer assortments, manufacturers can develop or adapt targeted products that are an optimal complement to the customer's products. This makes it possible to offer needs-based solutions that provide customers with clear added value. In addition, manufacturers can identify trends in customer assortments and emerging needs at an early stage in order to proactively adapt their product strategy.

A clear understanding of the product ranges on offer also promotes closer collaboration between manufacturers and B2B customers. By understanding which products are most important to their customers, manufacturers can provide targeted advice and recommendations on how to optimize the customer's assortment. This partnership approach strengthens customer loyalty and supports long-term business relationships.

Overall, having an intimate knowledge of customer assortments helps manufacturers better adapt to the ever-changing needs of the market. They can use their resources more efficiently to develop products that are really in demand, thus strengthening their competitiveness and ensuring long-term success.

Technologies for effective assortment testing

oraya insights as Market Intelligence Technology for Manufacturers

• Detailed data capture: oraya insights is able to capture comprehensive data about B2B customers' assortment. This includes information on products, variants, prices and availability.

• Trend analysis: oraya insights identifies trends in the customer assortment. This enables manufacturers to focus on products that are in particularly high demand and respond to changes in demand in good time.

• Competitive analysis: Effective assortment review also requires analysis of the competitive environment. oraya insights provides information on similar products from competitors to evaluate the positioning of one's own assortment.

• Market changes: Users of oraya insights receive regular notifications about market and price changes. Manufacturers can thus react quickly to new trends, sales figures or changes in customer assortments.

• Availability monitoring: oraya insights monitors the availability of products in the customer assortment to identify supply bottlenecks.

• Segmentation and filtering: The platform enables manufacturers to segment and filter customer assortments according to various criteria. 

• Data visualization: Clear graphics and charts make complex data easy to understand.

Market Intelligence: oraya insights as the key to expanding the product range

The assortment review of their own B2B customers is an indispensable step for manufacturers to operate successfully in the dynamic business world. Thanks to knowledge about the customer assortment, manufacturers can specifically address the needs of their target group, strengthen their partnerships with B2B customers and adapt their product strategy accordingly. 

The use of market intelligence technologies such as oraya insights revolutionizes this process - paving the way for manufacturers to make data-driven decisions that ensure their relevance and success in the market. Assortment review thus becomes a cornerstone of an effective business strategy based on customer needs while strengthening manufacturers' innovation and competitiveness.