Until Thursday, March 2, 2023, oraya will be among more than 1900 companies from more than 50 nations represented at EuroShop as IT companies in the field of market intelligence. According to their motto this year "Everything that moves you", a full program of events will be presented on more than 103,000 sqm net area in addition to the exhibitor areas in 16 halls. Right now, the retail sector is facing unprecedented, complex challenges: supply chain disruptions, cost increases, lack of automation in management processes. Therefore, it becomes even more important for companies to use the show as a place for personal exchange and networking of knowledge and resources.
In view of the progressive development and the great demand, EuroShop has increased its Retail Technology dimension. The use of Big Data to optimize the interactive shopping experience is a central topic of discussion. It will be all the more interesting to witness current trends and standards for the use of AI-based analytics and forecasting platforms.
In the ever-evolving digital landscape, it is becoming increasingly important in the retail sector to build a comprehensive understanding of the market for one's own product range and the products of competitors. As one of the pioneers of market monitoring, oraya and its innovative software products provide its customers at retailers, manufacturers and SMEs with an individual overview of various metrics and key performance indicators:
- oraya insights answers manufacturers' questions: who sells my products on which channel and at which price?
- copio analytics provides retailers with a transparent view of competitors' assortments and pricing.
- oraya compass is the lightweight solution for SMEs with manageable assortments but a large number of competitors.
Getting to your market solution in cooperation with oraya
To maximize effectiveness, retailers, manufacturers and SMBs can make decisions related to price optimization and product range design based on these essential factors. Get a customized tour of our software and work with our oraya experts to find a suitable e-commerce solution for your market strategy.