EuroShop 2023, the world's top retail trade fair, has ended successfully in Düsseldorf on March 2, 2023. The five-day ...
EuroShop 2023, the world's top retail trade fair, has ended successfully in Düsseldorf on March 2, 2023. The five-day event brought together 1,830 exhibitors and more than 81,000 trade visitors from all over the world. Exhibitors reported great contacts and willingness to invest among visitors from 55 different nations
Summarizing five days full of trade show experiences: What makes EuroShop so attractive?
The EuroShop 2023 trade fair showcased the importance of digitalization in today's retail industry, as shoppers seek both immersive experiences and online conveniences. Retailers are focusing on buzzwords such as Smart Shopping, Connected Retail, Seamless Shopping, and Customer Centricity to meet these changing demands.
Especially in the diverse field of eCommerce, Businesses have gone through dynamic changes in the recent years. For that, retailers and manufacturers have to understand the importance of data analytics to extract insights from online sales, social media and customer feedback. Analyzing consumer behavior patterns can help companies make better decisions about inventory levels and production schedules, leading to improved efficiency and cost reduction while also increasing revenue and enhancing customer satisfaction.
oraya clearly reflects this transformation in market monitoring. Through Euroshop, oraya showcased their SaaS solutions, which assist retailers and manufacturers in maximizing profits through monitoring competition, strategizing effectively, and optimizing prices. Being on site was a great opportunity for us to make new contacts from all around the globe and to get back in touch with some of our key accounts and partners. Meeting face-to-face definitely makes a difference in building relationships with our customers.
What’s next? Outlook for relevant events in 2023 for retailers and manufacturers in Germany
Date: 5 May 2023
The eCommerce Day is a large online commerce event in Europe that retailers should attend for breakthrough innovations, inspiration, and networking opportunities.
Date: 20 - 21 June 2023
K5 is an annual event held in Berlin where over 5,000 attendees, 250 exhibitors, and 150 speakers gather to discuss the future of retail. The event is unique because it can help businesses looking to expand into the German-speaking DACH markets. It provides insights on current trends and market developments specific to these regions.
Date: 20 & 21 September
DMEXCO is a significant event for those seeking digital marketing solutions and respective technologies. The event hosts over 600 high-profile speakers from the global digital industry and attracts over 20,000 attendees yearly to discover the latest trends in marketing, technology, and business.
Attending the annual fair trades in Germany provides an opportunity to learn about these trends first-hand and connect with other industry professionals. By being aware of the current retail landscape, businesses can make informed decisions and improve their overall strategies to better serve their customers' needs. Whether it's new technology or shifting consumer preferences, staying on top of these changes is essential for success in the retail industry.
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